Facebook was unavailable worldwide for more than 30 minutes on Thursday morning, the longest outage on the site for four years.
Both the website and the company’s smartphone and tablet apps were affected, as users decamped to other social networks to complain about the failure.
The site collapsed at 8:53am BST, showing visitors the following error message: “Sorry, something went wrong. We’re working on getting this fixed as soon as we can.” It stayed unavailable until 9:24am BST, when the site and apps began working as normal.
“Earlier this morning, we experienced an issue that prevented people from posting to Facebook for a brief period of time. We resolved the issue quickly, and we are now back to 100%. We’re sorry for any inconvenience this may have caused,” Facebook said in a statement. It is not known what caused the outage.
Publishers saw referral traffic from Facebook fall off a cliff as the outage hit. It also resulted in a huge traffic spike to other social networking sites such as Twitter and Google Plus. Some companies were quick to take a humorous approach to the down time.
— DiGi (@DiGi_Telco) June 19, 2014
— Nestle KitKat PH (@kitkat_ph) June 19, 2014