Sainsbury’s Christmas Ad Goes Viral


A World War I-themed advertisement for Sainsbury’s, a supermarket chain in the UK, is is going viral on the Internet.

On Christmas Eve 100 years ago, soldiers on both sides laid down their weapons in commemoration of the holidays. It was known as the Christmas Truce of 1914. The ad remembers that time, showing both British and German forces coming together for a friendly soccer match and a touching gift exchange.

It is a powerful remembrance of the true meaning of Christmas.