Ask somebody to name their biggest concern when taking a selfie, and likely answers might be getting the right angle, choosing the right filter or cropping it just so.
Some might even worry about being lumped into society’s Most Narcissistic sect along with Kim Kardashian West and the Jenner clan.
But nobody, it seems, is corned with safety. So much so, that new statistics reveal selfie deaths aren’t just on the rise; they’re at a high.
This year so far, more people have died while taking a selfie than they have due to shark attacks. That’s 12 for the former and eight for the latter.
While it may be encouraging news for surfers and deep sea divers, it bodes less well for the general population.
Over 300 million of Instagram’s total uploads have currently been tagged as #selfie, while a recent survey revealed that on average we spend five hours a week snapping ourselves.
Some selfie deaths of course occur in extreme circumstances, but others are apparently down to simple neglect.
In January, three young men were killed by a speeding train in India after posing on the tracks, while an Australian student is thought to have fallen to her death earlier this month while attempting to take a selfie on the edge of Norway’s Trolltunga rock, 700 metres above Lake Ringedalsvatnet.
Falling has been noted as the biggest cause of selfie-related death this year, followed by people being hit by moving vehicles while posing for a picture.
The phenomenon even prompted Russia to release guidelines in July to raise awareness of fatalities during selfie taking.
Yellowstone National Park meanwhile, has had to issue an official warning to visitors after five people have been gored by bison in the past four months alone, while trying to pose for a selfie with the wild beasts.
And in further sad but true news, a Wikipedia page has been started, documenting every known selfie death since 2014.
The majority of incidents have involved people between the ages of 18 and 22, and it’s hoped that dare devil selfies are part of a passing trend. But with even the likes of Barack Obama now being partial to a selfie, everyone is encouraged to take more care while snapping.